US2003033199A1PendingUtilityA1

Method and system for delivery of targeted commercial messages

57
Assignee: IPOOL CORPPriority: Jun 30, 1999Filed: Feb 14, 2002Published: Feb 13, 2003
Est. expiryJun 30, 2019(expired)· nominal 20-yr term from priority
Inventors:Thomas E. Coleman
G06Q 30/0217G06Q 30/0239G06Q 30/0277G06Q 30/0222G06Q 30/02G06Q 30/0255G06Q 30/0253G06Q 30/0251G06Q 30/0269G06Q 30/0605
57
PatentIndex Score
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Cited by
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References
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Claims

Abstract

A method for delivery of targeted commercial messages. The method comprises assembling a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers, developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages, applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages, and presenting over a data network to a potential purchaser identified as suited, the specified commercial messages.

Claims

exact text as granted — not AI-modified
What is claimed is:  
     
         1 . A method for delivery of targeted commercial messages, comprising: 
 (a) assembling a plurality of potential purchaser profiles for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;    (b) developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;    (c) applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages; and    (d) presenting to a purchaser display unit of a potential purchaser identified as suited, the specified commercial messages.    
     
     
         2 . The method of  claim 1  wherein the specified commercial message prompts interactive input at the purchaser display unit, and the method further comprises receiving from the purchaser display unit interactive input signals.  
     
     
         3 . The method of  claim 1  wherein the act of displaying comprises selecting at the purchaser display unit the specified commercial message from a set of commercial messages.  
     
     
         4 . The method of  claim 1  wherein the act of displaying comprises selecting at a broadcast facility the specified commercial message from a set of commercial messages and communicating that specified commercial message to the purchaser display unit.  
     
     
         5 . A method for delivery of targeted commercial messages, comprising: 
 (a) assembling a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;    (b) developing commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;    (c) applying the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages; and    (d) presenting over a data network to a potential purchaser identified as suited, the specified commercial messages.    
     
     
         6 . The method of  claim 5  further comprising compensating the potential purchaser for viewing specified commercial messages.  
     
     
         7 . The method of  claim 5  wherein the act of presenting is carried out using email.  
     
     
         8 . The method of  claim 7  further comprising compensating the potential purchaser for receiving specified commercial messages.  
     
     
         9 . The method of  claim 7  further comprising compensating the potential purchaser for viewing specified commercial messages.  
     
     
         10 . The method of  claim 7  further comprising compensating the potential purchaser for interacting with specified commercial messages.  
     
     
         11 . The method of  claim 7  further comprising compensating the potential purchaser based on a level of profile information provided by the potential purchaser.  
     
     
         12 . An apparatus for delivery of targeted commercial messages, comprising: programs to 
 (a) assemble a plurality of potential purchaser profiles in an electronic file for presentation to at least one potential advertiser of goods or services applicable to a substantial portion of the plurality of potential purchasers;    (b) develop commercial message selection criteria for selecting from the potential purchasers those suited to receive a specified commercial message contained in a set of commercial messages;    (c) apply the commercial message selection criteria to the purchaser profiles to identify the potential purchasers suited to receive specified commercial messages; and    (d) present over a data network to a potential purchaser identified as suited, the specified commercial messages.    
     
     
         13 . The apparatus of  claim 12  further including programs to compensate the potential purchaser for receiving specified commercial messages.  
     
     
         14 . The apparatus of  claim 12  further including programs to compensate the potential purchaser for viewing specified commercial messages.  
     
     
         15 . The apparatus of  claim 12  further including programs to compensate the potential purchaser for interacting with specified commercial messages.

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