Electronically generated promotional structure deployment

Abstract

A system, method, and computer program product for implementing electronically generated promotion deployment is provided. The method includes receiving electronic data comprising shipment identification for a shipment of an item from a shipping client to a recipient. Specialized programable software code is generated and a resulting profile is generated for the recipient. A visible promotional structure associated with a package comprising the shipment is generated and presented during delivery of the package. Generating the visible promotional structure may include generating a physical structure or a digital structure.

What is claimed is: 
     
       1. A server of a freight carrier entity comprising a processor coupled to a computer-readable memory unit, the memory unit comprising instructions that when executed by the processor implements an electronically generated promotion configuration and deployment method comprising:
 receiving from a shipping client hardware system located external to said server of said freight carrier entity, by said processor, electronic data comprising shipment identification data for a shipment of at least one item from at least one shipping client of said freight carrier entity to at least one recipient and a recipient name and address for said at least one recipient; 
 generating, by said processor, at least one demographic profile of said least one recipient of said at least one item, wherein said at least one demographic profile comprises one or more items selected from the group consisting of a category of purchases by said at least one recipient, a frequency of purchases by said at least one recipient, a value of purchases by said at least one recipient, an estimated home value of said at least one recipient, an estimated income of said at least one recipient, address data of said at least one recipient, time series and rate of change data associated with said at least one recipient, responses by said at least one recipient with respect to previous promotions, specific types, quantities, or combinations of items or categories of items purchases/received over time by said at least one recipient, responses by said at least one recipient to previous freight carrier digital promotions unrelated to current package shipments, and combinations thereof; 
 receiving, by the processor from an additional shipping client hardware system located external to the server of the freight carrier entity, promotional attributes of a promotion; 
 matching, by the processor, the received promotional attributes to the at least one recipient; 
 in response to an analysis of the demographic profile of the at least one recipient, cross referencing the received promotional attributes to at least one package comprising the at least one item being shipped, wherein said cross referencing the received promotional attributes to the at least one package comprises matching demographic profiles of further recipients of pending delivery packages to additional demographic profiles selected by at least one promotional entity system from at least one further shipping client hardware system, and wherein the at least one promotional entity system is located external to the server of the freight carrier entity and external to both the additional shipping client hardware system and the at least one further shipping client hardware system; 
 in response to said matching the promotional attributes of the promotion to the at least one recipient:
 (i) receiving, by the processor from the additional shipping client hardware system, at least one visible promotional structure pertaining to the matched promotional attributes and generated by the additional shipping client hardware system; and 
 (ii) embedding, by the processor, the at least one visible promotional structure within a communication to be presented to said at least one recipient, wherein the communication is selected from the group consisting of a Web-based tracking page that tracks shipment of the at last one package being shipped, an email, and a Short Messaging Service (SMS) text message; and 
 
 deploying, by said processor to said at least one recipient, said at least one visible promotional structure by presenting the communication to said at least one recipient via a hardware and software user interface. 
 
     
     
       2. An electronically generated promotion configuration and deployment method comprising:
 receiving, by a processor of a server of a freight carrier entity from a shipping client hardware system located external to said server of said freight carrier entity, electronic data comprising shipment identification data for a shipment of at least one item from at least one shipping client of said freight carrier entity to at least one recipient and a recipient name and address for said at least one recipient; 
 generating, by said processor code, at least one demographic profile of aid least one recipient of said at least one item, wherein said at least one demographic profile comprises one or more items selected from the group consisting of a category of purchases by said at least one recipient, a frequency of purchases by said at least one recipient, a value of purchases by said at least one recipient, an estimated home value of said at least one recipient, an estimated income of said at least one recipient, address data of said at least one recipient, time series and rate of change data associated with said at least one recipient, responses by said at least one recipient with respect to previous promotions, specific types, quantities, or combinations of items or categories of items purchases/received over time by said at least one recipient, responses by said at least one recipient to previous freight carrier digital promotions unrelated to current package shipments, and combinations thereof; 
 receiving, by the processor from an additional shipping client hardware system located external to the server of the freight carrier entity, promotional attributes of a promotion; 
 matching, by the processor, the received promotional attributes to the at least one recipient; 
 in response to an analysis of the demographic profile of the at least one recipient, cross referencing the received promotional attributes to at least one package comprising the at least one item being shipped, wherein said cross referencing the received promotional attributes to the at least one package comprises matching demographic profiles of further recipients of pending delivery packages to additional demographic profiles selected by at least one promotional entity system from at least one further shipping client hardware system, and wherein the at least one promotional entity system is located external to the server of the freight carrier entity and external to both the additional shipping client hardware system and the at least one further shipping client hardware system; 
 in response to said matching the promotional attributes of the promotion to the at least one recipient:
 (i) receiving, by the processor from the additional shipping client hardware system, at least one visible promotional structure pertaining to the matched promotional attributes and generated by the additional shipping client hardware system; and 
 (ii) embedding, by the processor, the at least one visible promotional structure within a communication to be presented to said at least one recipient, wherein the communication is selected from the group consisting of a Web-based tracking page that tracks shipment of the at last one package being shipped, an email, and a Short Messaging Service (SMS) text message; and 
 
 deploying, by said processor to said at least one recipient, said at least one visible promotional structure by presenting the communication to said at least one recipient via a hardware and software user interface. 
 
     
     
       3. The method of  claim 2 , further comprising:
 receiving from said at least one shipping client of said freight carrier entity via at least one interface, by said processor, opt in instructions comprising permission enabling said at least one additional shipping client of said freight carrier entity to generate promotions in association with said at least one package. 
 
     
     
       4. The method of  claim 2 , wherein said shipment identification data is comprised by a structure selected from the group consisting of a bar code structure, a universal product number (UPC) structure, stock keeping unit (SKU) code structure, and a radio frequency identification (RFID) structure. 
     
     
       5. The method of  claim 2 , wherein the communication is the Web-based tracking page, and wherein said generating said at least one visible promotional structure further comprises:
 enabling said Web-based tracking page for allowing at least one further client to promote a demographic associated with said at least one recipient via said Web-based tracking page; 
 matching additional authorized Web-based tracking pages for packages to a number of promotional structures associated with said at least one further client with respect to said demographic of said at least one recipient; and 
 enabling a bidding process for said at least one shipping client and said at least one further client with respect to visible promotional placement with respect to said at least one package. 
 
     
     
       6. The method of  claim 5 , wherein said enabling said Web-based tracking page facilitates tracking a vehicle associated with delivery of said at least one package. 
     
     
       7. The method of  claim 6 , wherein said Web-based tracking page comprises a static tracking page for providing static type tracking information for said tracking said vehicle associated with said delivery of said at least one package. 
     
     
       8. The method of  claim 6 , wherein said Web-based tracking page comprises a dynamic tracking page for providing dynamic real time continuously updating tracking information for said at least one package, and wherein said at least one visible promotional structure comprises multiple differing promotions presented to said at least one recipient based on differing real-time locations of said vehicle associated with said delivery of said at least one package. 
     
     
       9. The method of  claim 8 , wherein said multiple differing promotions are associated with businesses located near to said differing real-time locations of said vehicle. 
     
     
       10. The method of  claim 9 , wherein geographical information associated with said businesses is retrieved from a database of known locations. 
     
     
       11. The method of  claim 9 , wherein geographical information associated with said businesses is detected via sensors of said vehicle as said vehicle is moving past said businesses. 
     
     
       12. The method of  claim 2 , wherein said method further comprises:
 generating at least one label comprising a quick response (QR) code associated with a visible promotion for presentation to said at least one recipient; and 
 enabling communications between said QR code and at least one mobile device of said at least one recipient such that said at least one mobile device presents said visible promotion to said at least one recipient. 
 
     
     
       13. The method of  claim 2 , wherein said method comprises:
 generating data associated with a visible promotion for presentation to said at least one recipient; 
 transferring said data to at least one radio frequency identification (RFID) tags; 
 applying said at least one RFID tag to said package; and 
 enabling communications between said at least one RFID tag and at least one mobile device of said at least one recipient such that said at least one mobile device presents said visible promotion to said at least one recipient. 
 
     
     
       14. The method of  claim 2 , wherein said electronic data is received from said freight carrier entity. 
     
     
       15. The method of  claim 2 , wherein said electronic data is received from said freight carrier entity from at least one portal system of said freight carrier entity, wherein said portal system comprises item order information associated with said package for said at least one recipient or a carrier-operated imaging system configured to determine item attributes within a sealed package. 
     
     
       16. The method of  claim 2 , further comprising:
 enabling, by said processor in response to a command from further shipping clients, entities, associated with said further shipping clients, to provide said at least one visible promotional structure to at least one profiled package recipient associated with said further shipping clients and associated Web-based tracking pages. 
 
     
     
       17. The method of  claim 16 , wherein demographics of said at least one profiled package recipient are provided by said further shipping clients. 
     
     
       18. A computer program product, comprising a computer readable hardware storage device storing a computer readable program code, said hardware storage device not being a transitory signal, said computer readable program code comprising an algorithm that when executed by a processor of a server of a freight carrier entity implements an electronically generated promotion configuration and deployment method, said method comprising:
 receiving from a shipping client hardware system located external to said server of said freight carrier entity, by said processor, electronic data comprising shipment identification data for a shipment of at least one item from at least one shipping client of said freight carrier to at least one recipient and a recipient name and address for said at least one recipient; 
 generating, by said processor, at least one demographic profile of said least one recipient of said at least one item, wherein said at least one demographic profile comprises one or more items selected from the group consisting of a category of purchases by said at least one recipient, a frequency of purchases by said at least one recipient, a value of purchases by said at least one recipient, an estimated home value of said at least one recipient, an estimated income of said at least one recipient, address data of said at least one recipient, time series and rate of change data associated with said at least one recipient, responses by said at least one recipient with respect to previous promotions, specific types, quantities, or combinations of items or categories of items purchases/received over time by said at least one recipient, responses by said at least one recipient to previous freight carrier digital promotions unrelated to current package shipments, and combinations thereof; 
 receiving, by the processor from an additional shipping client hardware system located external to the server of the freight carrier entity, promotional attributes of a promotion; 
 matching, by the processor, the received promotional attributes to the at least one recipient; 
 in response to an analysis of the demographic profile of the at least one recipient, cross referencing the received promotional attributes to at least one package comprising the at least one item being shipped, wherein said cross referencing the received promotional attributes to the at least one package comprises matching demographic profiles of further recipients of pending delivery packages to additional demographic profiles selected by at least one promotional entity system from at least one further shipping client hardware system, and wherein the at least one promotional entity system is located external to the server of the freight carrier entity and external to both the additional shipping client hardware system and the at least one further shipping client hardware system; 
 in response to said matching the promotional attributes of the promotion to the at least one recipient:
 (i) receiving, by the processor from the additional shipping client hardware system, at least one visible promotional structure pertaining to the matched promotional attributes and generated by the additional shipping client hardware system; and 
 (ii) embedding, by the processor, the at least one visible promotional structure within a communication to be presented to said at least one recipient, wherein the communication is selected from the group consisting of a Web-based tracking page that tracks shipment of the at last one package being shipped, an email, and a Short Messaging Service (SMS) text message; and 
 
 deploying, by said processor to said at least one recipient, said at least one visible promotional structure by presenting the communication to said at least one recipient via a hardware and software user interface.