User rating based on comparing groups

Abstract

Consumers often desire to compare themselves to other individuals. Disclosed herein are systems and methods of generating and displaying comparison information to users so that they can determine if they are “keeping up with the Joneses.”

What is claimed is: 
     
       1. A computing system for providing user comparison information to a user, the computing system comprising:
 a non-transitory computer readable storage device configured to store executable instructions; 
 a computer processor configured to execute the executable instructions stored on the non-transitory computer readable storage device to perform operations comprising at least:
 identifying a comparison group of individuals to compare to a user, wherein the comparison group of individuals and the user each share a same first demographic attribute in a first demographic attribute category; 
 comparing a first data value of the user with a second data value of the comparison group of individuals, the first and second data values each indicative of a respective level for a first characteristic 
 applying a model to calculate an overall rating for the user based on the first demographic attribute of the user; 
 determining a comparison overall rating for the comparison group of individuals based on first demographic attributes for the comparison group in the first demographic attribute category; 
 generating first user interface content to a user computing device, the first user interface content including:
 a visual indication of which of the user or the comparison group of individuals is associated with a higher level for the first characteristic based on the comparing of the first and second data values; and 
 at least one of: the overall rating for the user or the comparison overall rating for the comparison group of individuals; and 
 
 communicating the first user interface content to the user computing device, wherein the user computing device is configured to render the first user interface content for display on the user computing device. 
 
 
     
     
       2. The computing system of  claim 1 , wherein the computer processor is further configured to perform:
 generating second user interface content to be displayed on a webpage or within an application on a user computing device, wherein the second user interface content comprises dynamic user interface controls for:
 receiving identification information of the user; and 
 receiving a selection of the first demographic attribute; and 
 
 communicating the second user interface content to the user computing device, wherein the user computing device is configured to render the second user interface content on the webpage or within the application. 
 
     
     
       3. The computing system of  claim 2 , wherein the computer processor is further configured to perform:
 receiving the identification information of the user via the dynamic user interface controls on the user computing device; and 
 accessing, from one or more databases storing user attributes:
 the first data value associated with the user, and 
 the second data value of the comparison group of individuals. 
 
 
     
     
       4. The computing system of  claim 1 , wherein the first user interface content comprises a user selectable user interface element for the user to input a second demographic attribute, wherein the user selectable user interface element corresponds to a second demographic attribute category. 
     
     
       5. The computing system of  claim 1 , wherein the first user interface content comprises a first visual indication for the user and a second visual indication for the comparison group of individuals in response to a determination that the first data value is equal to the second data value. 
     
     
       6. The computing system of  claim 1 , wherein the first user interface content comprises a user selectable user interface element to change the first demographic attribute category to a second demographic attribute category, and in response to a selection of a second demographic attribute category, applying a model to calculate an overall rating for the user based on a second demographic attribute of the user in the second demographic attribute category. 
     
     
       7. A computer-implemented method, the method comprising:
 identifying a comparison group of individuals to compare to a user, wherein the comparison group of individuals and the user each share a same first demographic attribute in a first demographic attribute category; 
 comparing a first data value of the user with a second data value of the comparison group of individuals, the first and second data values each indicative of a respective level for a first characteristic; 
 applying a model to calculate an overall rating for the user based on the first demographic attribute of the user; 
 determining a comparison overall rating for the comparison group of individuals based on first demographic attributes for the comparison group in the first demographic attribute category; 
 generating first user interface content to a user computing device, the first user interface content including:
 a visual indication of which of the user or the comparison group of individuals is associated with a higher level for the first characteristic based on the comparing of the first and second data values; and 
 at least one of: the overall rating for the user or the comparison overall rating for the comparison group of individuals; and 
 
 communicating the first user interface content to the user computing device, wherein the user computing device is configured to render the first user interface content for display on the user computing device. 
 
     
     
       8. The computer-implemented method of  claim 7  further comprising:
 receiving a selection of a second demographic attribute category to include in a calculation of an overall rating of the user and a comparison overall rating of the comparison group of individuals; 
 adjusting the model used to calculate the overall rating and the comparison overall rating to include the second demographic attribute category; and 
 calculating the overall rating and the comparison overall rating based on the adjusted model. 
 
     
     
       9. The computer-implemented method of  claim 7  further comprising:
 receiving a selection of a second demographic attribute category to include in a calculation of an overall rating of the user and a comparison overall rating of the comparison group of individuals; 
 adjusting the model used to calculate the overall rating and the comparison overall rating to consider only the second demographic attribute category; and 
 calculating the overall rating and the comparison overall rating based on the adjusted model. 
 
     
     
       10. The computer-implemented method of  claim 7  further comprising:
 receiving an input from the user computing device regarding values of particular demographic attributes that are most favorable to the user; and 
 updating the model to reflect the input from the user computing device. 
 
     
     
       11. The computer-implemented method of  claim 7 , wherein a higher level for a particular demographic attribute indicates a level that is socially sought after. 
     
     
       12. The computer-implemented method of  claim 7  further comprising:
 identifying the first demographic attribute as either missing or incorrect; and 
 communicating an update instruction to the user computing device causing the user computing device to update the first user interface content to include a data input field in place of the first demographic attribute. 
 
     
     
       13. The computer-implemented method of  claim 7 , wherein the comparison group of individuals comprises a plurality of individuals within a specific geolocation. 
     
     
       14. The computer-implemented method of  claim 7 , wherein the first user interface content further comprises a recommended action to increase the overall rating of the user. 
     
     
       15. A non-transitory computer-readable medium storing instructions thereon, that when executed by a computing system, cause the computing system to perform operations including:
 identifying a comparison group of individuals to compare to a user, wherein the comparison group of individuals and the user each share a same first demographic attribute in a first demographic attribute category; 
 comparing a first data value of the user with a second data value of the comparison group of individuals, the first and second data values each indicative of a respective level for a first characteristic; 
 applying a model to calculate an overall rating for the user based on the first demographic attribute of the user; 
 determining a comparison overall rating for the comparison group of individuals based on first demographic attributes for the comparison group in the first demographic attribute category; 
 generating first user interface content to a user computing device, the first user interface content including:
 a visual indication of which of the user or the comparison group of individuals is associated with a higher level for the first characteristic based on the comparing of the first and second data values; and 
 at least one of: the overall rating for the user or the comparison overall rating for the comparison group of individuals; and 
 
 communicating the first user interface content to the user computing device, wherein the user computing device is configured to render the first user interface content for display on the user computing device. 
 
     
     
       16. The computer-readable medium of  claim 15 , wherein the comparison group of individuals comprises a plurality of households. 
     
     
       17. The computer-readable medium of  claim 15 , wherein the operations further comprise:
 generating second user interface content to be displayed on a webpage or within an application on a user computing device, wherein the second user interface content comprises dynamic user interface controls for:
 receiving identification information of the user; and 
 receiving a selection of the first demographic attribute; and 
 
 communicating the second user interface content to the user computing device, wherein the user computing device is configured to render the second user interface content on the webpage or within the application. 
 
     
     
       18. The computer-readable medium of  claim 15 , wherein the first user interface content comprises a user selectable user interface element for the user to input a second demographic attribute, wherein the user selectable user interface element corresponds to a second demographic attribute category. 
     
     
       19. The computer-readable medium of  claim 15 , wherein the first user interface content comprises a first visual indication for the user and a second visual indication for the comparison group of individuals in response to a determination that the first data value is equal to the second data value. 
     
     
       20. The computer-readable medium of  claim 15 , wherein the first user interface content comprises a user selectable user interface element to change the first demographic attribute category to a second demographic attribute category, and in response to a selection of a second demographic attribute category, applying a model to calculate an overall rating for the user based on a second demographic attribute of the user in the second demographic attribute category.